Every year, Trellis rounds up the most compelling sustainability stories, and 2025 was no exception. From corporate climate progress to technological breakthroughs, this year had it all. A standout moment? Google’s record-breaking biochar deal in India, marking a major investment in large-scale carbon removal.
As companies race to innovate, the spotlight is on those making significant strides. Google’s ambitious project and Patagonia’s ongoing challenges highlight the complex landscape of corporate sustainability.
Patagonia’s Emissions Challenge
Patagonia, often hailed as a sustainability leader, faces a tough reality: growth inevitably leads to emissions. Despite ambitious reduction plans, the company struggles with operational challenges related to materials and supply chains. This situation resonates with many sustainability leaders grappling with similar issues.
Google’s Biochar Market Venture
In 2025, Google partnered with an Indian startup for a 100,000-ton biochar deal, the largest on record. This move underscores the growing corporate interest in alternative carbon removal methods, pushing for larger-scale deployments. However, it raises questions about the real effectiveness of such large-scale solutions.
